SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them

SMS marketing helps your team hit your SMS metrics, while mobile marketing can help you improve your customers’ interaction with your brand. Learn more about how to harness SMS and mobile marketing in your sales strategy.

Thanks to the resounding popularity of smartphones and other mobile devices such as phablets and tablets, marketers have found ways to integrate SMS marketing and mobile marketing into the fold of digital marketing strategies.

Although both can be viable marketing tools for your business, it’s important to know what distinguishes one from the other to help you strategize your campaigns. But first, here are some staggering numbers of global smartphone and tablet use:

• As of spring 2017, there are 237.7 million cellphone users in the United States.
• In China, approximately 1.4 billion mobile phone subscriptions were registered in September 2017.
• An online survey conducted in the U.K. in May

  Article source: https://www.business.com/articles/sms-vs-mobile-marketing/

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