COVID-19 has forced us into a new mobile and contactless world, with a recent report finding that 56 percent of respondents use their mobile devices more than before the pandemic, and 38 percent of respondents are getting more news and alerts via text.
Additionally, 96 percent of consumers say phone calls can be disruptive, and 39 percent of consumers have over 100 unread emails in their inbox — which is pressuring marketers to find new ways to encourage shoppers to buy additional products or switch brands. As texting emerges from the pandemic as the primary form of communication, an effective SMS marketing strategy will be critical for retailers in 2021.
As we move further into this new year and digital world, below are some tips for ways marketers can successfully engage with consumers while still providing that personalized and human touch they demand:
1. Get familiar with TCPA guidelines.
Before getting started with SMS marketing, brush up
Article source: https://www.mytotalretail.com/article/sms-marketing-tips-for-retailers-in-the-new-digital-world/
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