SMS strategies are increasingly popular as brands and businesses optimize for mobile and seek out innovative ways to engage consumers throughout the purchase funnel. A recent report from eMarketer and Insider Intelligence looks at how SMS marketing has become an exciting new channel for consumer engagement and sales conversions.
The Pandemic Accelerated The Use Of SMS Marketing
The adoption of digital strategies was integral to the success of many businesses adapting to new consumer behaviors throughout the COVID-19 crisis, and SMS is among the digital channels that saw an uptick in usage. According to eMarketer, SMS marketing saw “8.5% and 20% growth… in March and April 2020, respectively, compared with February.” And, “pre-pandemic, 51% of U.S. retailers planned to increase their