EZ Texting today announced that emojis have been added to its flagship SMS marketing software, demonstrating its commitment to helping businesses delight customers through digital communications.
The company built this feature in response to survey findings that show just how much Americans love communicating with emojis.
“People use emojis to add emotion and humor to their digital communications,” said EZ Texting Chief Product Officer Josh Siegel. “When businesses follow suit, it builds brand trust, customer loyalty, and message effectiveness. We’re pleased to offer this new capability to all of our clients.”
Americans love emojis
According to a recent survey by EZ Texting, more than two-thirds use emojis in text messages—more than half (57%) use them as needed, but more than a quarter (28%) try to use them in every message.
Consumers surveyed like when companies use emojis in text messages, because it makes them feel more connected to the brand
Article source: https://www.martechcube.com/sms-marketing-leader-ez-texting-adds-emojis-to-its-software/
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