There are many marketing tools at one’s disposal these days, from TV ads and print ads, to bulk mailers and billboards. However, one of the newest of these tools is SMS marketing, which is a marketing campaign sent out via text messaging.
With the prevalence of cell phones and people’s reliance on these communication devices, it makes sense that people and businesses looking to promote themselves or sell their goods and services would turn to SMS marketing. It is what some might consider the wave of the future. Craft a short and compelling text message and send it out to hundreds or thousands of people in an effort to gain their favor. It seems easy enough.
The problem lies in understanding the pros and cons of this form of marketing campaign, and what the consequences can be for not doing due diligence prior
Article source: http://guardianlv.com/2018/10/sms-marketing-is-the-latest-great-marketing-tool-but-there-are-downsides/
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