SMS Marketing: How to Generate, Nurture, and Convert More Leads with Text Messages

If you remember the era when people preferred to talk on the phone as opposed to sending a text message, then you likely also remember when Facebook was only for college students and the first-generation Apple iPod Nano was all the rage.

The point is: We have evolved drastically over the past several years and as our preferences change, so should our marketing strategy.

Text messaging is the No. 1 form of communication and for good reason; according to GSMA real-time intelligence data, 67 percent of the total world population own a mobile device. Tack on the fact that SMS messages have a 98 percent open rate and a whopping 209 percent higher response rate than email, phone calls, and even Facebook, and you’ll understand why marketers are

Article source: https://www.destinationcrm.com/Articles/Web-Exclusives/Viewpoints/SMS-Marketing-How-to-Generate-Nurture-and-Convert-More-Leads-with-Text-Messages-146438.aspx