SMS Marketing has evolved due to technological advancements but the medium of SMS has remained the same throughout, writes Garima Tiwari, for Walkover Websolutions
Revolution in the technology has led to building many new communication channels to reach out our potential customers. While many of these communication channels have been able to create an impact on the customer base, the prevalent marketing channel has still been SMS.
You might be wondering, why SMS when we have a fleet of other options available.
SMS: The Wide-reach communication channel
Though SMS is seen as an old-school approach in marketing in the times of Social media, it is still been used widely as an effective communication channel.
Wondering how? Let’s see some statistics to find our answer.
As per the research, SMS has an open rate of 98%, which means almost all the messages that are sent to the customers are read by them. This means the communication has
Article source: https://www.martechadvisor.com/articles/interactive-marketing/sms-marketing-and-tts-evolution-over-time/
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