There are a lot of digital marketing channels. Most of our time and effort is spent on the most visible channels: search ads, display ads, SEO, social, email and content.
While these are definitely key strategies that deserve a lot of attention, it can sometimes mean that other smaller but equally powerful channels fall by the wayside.
One of these oft-missed channels is something that potential customers (and probably everyone you know) use every day: SMS.
Think about it: You send at least a couple of texts each day. Even with competition from chatting apps like Facebook Messenger, Google Hangouts, WhatsApp and WeChat, people worldwide still send 350 billion text messages per month. Why? Because SMS is available on virtually every cell phone, whereas other apps face problems with platform compatibility and internet access.
For the right business, SMS can be an untapped fountain of
Article source: http://marketingland.com/sms-marketing-often-forgotten-goldmine-good-mobile-strategy-159597
Recent Comments