Text Alert: EZ Texting sends text message ads for clients.
These days, the best way to reach most people is in their pockets — that is, with a text message.
For advertisers, text message marketing is still relatively new ground, and the rules for what companies can and can’t send to people are still being worked out.
But local ad-tech outfits like Santa Monica-headquartered EZ Texting Inc., Beverly Hills-based IQX Corp. and MobileStorm Inc. in Encino are banking on the massive, captive audience of smartphone users. With so many eyeballs locked on screens, a simple text message ad has the potential to deliver significant results, they said.
Article source: http://labusinessjournal.com/news/2019/jun/14/sms-marketers-press-send/
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