Kalin Kassabov is cofounder/CEO of ProTexting
In case you do not remember the story of the Ugly Duckling, it is a tale written by Danish author Hans Christian Andersen, who penned many well-known folk and fairy tales. This one is about a duckling that was considered ugly until he grows into a beautiful swan. What does this have to do with SMS?
Actually, SMS has a lot in common with the ugly duckling.
For a long time, it had the reputation of being an inferior form of marketing – ineffective, intrusive, a passing trend or just plain “ugly.” What is happening now, however, is that SMS is transforming into the “swan” of marketing as people are starting to see
Article source: http://www.luxurydaily.com/sms-is-no-longer-the-ugly-duckling-of-marketing/
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