Australian e-commerce is booming in the wake of the pandemic, with vast new groups of consumers coming into the market who have only recently latched onto the benefits of digital shopping, and businesses that have adopted strong customer service strategies delivered via mobile channels are being rewarded.
Marketing messages that might otherwise get lost in a sea of emails and spam are being welcomed for their air of personalised support when targeting the palms of customers’ hands – and consumers are proving more responsive to SMS campaigns than almost any other channel, with text messages returning a 209 per cent higher response rate than phone, email, or Facebook.
“I think the first thing that’s important for businesses to recognise is that customers actually want it,” says Jonathan Walsh, GM APAC for business SMS provider Esendex. “The latest numbers from the Australian Communications and Media Authority are showing that less than 30 per
Article source: https://insideretail.com.au/business/sms-campaigns-yield-highest-customer-response-rates-with-maximum-roi-202110
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