CHICAGO–(BUSINESS WIRE)–Jan 28, 2020–
SMS Assist announced today the hiring of Tina McNulty as chief marketing officer.
In her two decades of leading global marketing teams, McNulty has orchestrated brand awareness, pipeline acceleration, and revenue generation programs that have driven bottom-line results for many business-to-business technology companies. At SMS Assist, she will be responsible for elevating the brand and designing campaigns that enhance growth for the proptech pioneer. SMS Assist impacts how customers experience some of the nation’s biggest brands, streamlining all aspects of facilities management for residential properties, retail and restaurant chains, banks, and more.
McNulty was most recently head of marketing at Continuum, a Boston-based software as a service (SAAS) platform providing information technology solutions to global managed service providers. While there, McNulty was responsible for relaunching the corporate brand and positioning, redefining their integrated marketing strategy, and expanding their corporate events globally, doubling the customer reach.