Worth provides services that help drive e-commerce sales and repeat customers by reducing shopping cart abandonment, activating unengaged subscribers, empowering repeat and VIP customers with personalized communication and content, and increasing average order value through upsells. Like SmartBug, Worth’s business model is based on recurring revenue, with more than 80% of its revenue coming from retainers. Worth has been able to help its clients realize up to 40% of their e-commerce revenue from email.
“We are thrilled to acquire a successful company that shares our business and cultural values,” SmartBug Founder and CEO Ryan Malone said. “As many organizations are looking to add an e-commerce component to their business model, Worth’s e-commerce/B2C focus is complementary and adds depth to our traditional focus on
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