Continually growing email leads at the top of the funnel is extremely important for conversion, but having leads
is meaningless if emails are not reaching their inbox. See how Sleep Number is tackling deliverability as it exponentially grows its lead database.
Lisa Erickson, Sr. Director CRM, Sleep Number, and Adam Reynolds, Sr. Manager, Email SMS Marketing, Sleep Number, spoke at MediaPost’s Email
Insider Summit in December 2018.
Lisa: Nobody does what we do. Strong competitive advantages. Exclusive distribution. In store only. Lifelong customer relationships. people purchase mattresses
every 8 to 10 years. Loyalty. Official sleep partner of the NFL. Leader in sleep innovation, delivering the best quality sleep through effortless adjustable comfort and biometric sleep tracking.
Visionary in health and wellness. Sleep IQ technology platform. 575 stores.
Adam: I am a sleep number 35, soft end. Wife is a 90 after two children.
350 million emails we are on
track to send this year. We are
Article source: https://www.mediapost.com/publications/article/329156/sleep-number-managing-welcome-email-deliverabilit.html
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