SkyBetting Gaming (SkyBet) announced on 4 September that it is to close down its UK-facing affiliate marketing programme amidst increasing regulatory pressure on the remote gambling industry and the sector’s use of affiliates, and heightened scrutiny of gambling advertising in general.
Affiliates – individuals and businesses that earn a commission from driving customers to gambling operators’ websites – are widely used by remote operators to acquire new players. The use of affiliates has, however, recently started to attract greater regulatory scrutiny, and SkyBet’s decision is the first (and probably not last) high-profile example of the industry turning its back on this marketing method in the UK.
In the notice to terminate distributed to its affiliates, SkyBet set out its rationale for taking this action:
“As you will be aware, the regulatory landscape in which the industry operates is developing and maturing and operators are experiencing increased obligations regarding their regulatory responsibilities and Article source: https://www.lexology.com/library/detail.aspx?g=d4b889da-892b-4e7f-9332-e9e85d72f9ab
Recent Comments