Dive Brief:
- Showtime partnered with messaging platform Community on an integration promoting the eleventh and final season of “Shameless,” per details shared with Marketing Dive.
- U.S. fans 18 and older can text +1 (708) 578-7099 to enter the group chat of the Gallaghers, a dysfunctional family of Chicagoans at the center of the series. Once the text is sent, a prompt dares the receiver to enter the chat through a link to Community featuring the official Gallagher page. Visitors must register for Community to enable the conversation.
- Showtime is sharing the phone number across its social media channels, with the push expected to last through the “Shameless” series finale in March. The partnership marks the first time Community has run a real-world text exchange with fictional characters, showing how the platform can enable fan experiences in the absence of in-person events.
Dive Insight:
Showtime is turning to SMS to engage the “Shameless” fan community and
Article source: https://www.marketingdive.com/news/showtime-lets-fans-access-shameless-family-group-chat-with-sms-play/595239/
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