Some businesses are betting heavily on the future of text messaging.
Rich Communication Services (RCS) enables businesses to text customers more
than just words, adding maps, graphics, package notification, read receipts
and other features to their digital missives. The features are new to
Android phones but have been available for some time on Apple devices
through the iMessage feature.
Though 40 businesses are involved in the Android rollout, active
participation by customers will be minor.
Google’s blog post notes specifically that it has “collaborated with
Sprint” in the US, the services are coming to Mexico “soon,” and other
regions and businesses are meant to follow after that.
So it’s a relatively small rollout, meaning only a small sliver of Android
users will have the opportunity to negotiate a footlong from Subway in full
RCS richness. For the rest, Google says, RCS for business will fall back to
standard SMS.
The
Article source: https://www.prdaily.com/marketing/Articles/24039.aspx
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