Rieva Lesonsky is president and CEO of GrowBiz Media, a custom content and media company focusing on small business and entrepreneurship, has some good advice.
First, know that “SMS” stands for “Short Message Service” but you may know it by its more common name — text messaging. Have you incorporated text marketing into your overall marketing strategies? Not all companies have yet because many small business owners aren’t familiar enough with the benefits.
B2C (Business to Customer) text messaging is growing rapidly, according to eMarketer, citing statistics from Juniper Research showing global mobile business messaging traffic hit 2.7 trillion last year, up 10% from 2019.
EZ Texting, which offers SMS marketing solutions for small and medium businesses, recently released its 2021 Business Texting Trends Report, which provides critical insights about text marketing best practices.
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