41% of Marketers Surveyed Find It Difficult to Launch Integrated Campaigns Across Channels
Global B2C marketing automation company, Selligent Marketing Cloud, announced the findings of a study that polled marketers about the integration of their technology stack to deliver an immersive, consistent customer experience. The survey of 221 digital marketers reveal that the omnichannel excellence struggle is real – with almost half of respondents saying that they find it ‘difficult’ or ‘very difficult’ to launch integrated campaigns. With 65 percent of customers frustrated about inconsistent experiences across channels, the reality for digital marketers is still at odds with consumer expectations.
The study found that while marketers are confident about the individual components of their marketing strategy, they still have a way to go when it comes to integration.
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