AI in sales segments isn’t a mere novelty — it’s fast becoming the norm. Roughly 87% of enterprise AI adopters say they’re using (or at least contemplating using) AI and machine learning for sales forecasts and to improve their email marketing. And according to real-time data warehouse company MemSQL, 61% of marketers believe AI is the most important element of their overall data strategy.
That’s likely why Salesforce continues to lean heavily on Einstein, its proprietary predictive analytics and AI platform, which now powers 6.5 billion predictions daily. (That’s up from 4 billion predictions in May and over 1 billion predictions in February.) During its Connections conference in Chicago, Illinois this week, the San Francisco-based company took the wraps off design tools and AI services intended to engage with prospects most likely to convert.
First up is Einstein Engagement Frequency, a new feature in Salesforce Service Cloud that draws on
Article source: https://venturebeat.com/2019/06/17/salesforce-launches-a-trio-of-ai-email-engagement-and-asset-tagging-tools/
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