To help customers gain more insights into their marketing campaigns’ impact on the customer journey, Salesforce and Google have announced an arrangement to integrate CRM data with digital analytics and ad campaign data.
The integration with Google’s premium analytics platform, Google Analytics 360, is part of a larger strategic partnership with Google that was announced at Salesforce’s annual customer conference, Dreamforce, in San Francisco on Monday.
The analytics piece aims to bridge the gaps between offline and online customer touch point data across any number of channels — digital advertising, email, call center, sales teams and so on — to better understand which efforts are working and which are lagging behind.
Google Analytics 360, Salesforce Sales Cloud and Salesforce Marketing Cloud will now connect in four ways:
- Sales data from Sales Cloud will be available in Analytics 360 for use in attribution, bid
Article source: https://marketingland.com/salesforce-announces-integrations-google-analytics-360-227865
Recent Comments