It’s not everyday that a venture capitalist joins the team of a company they’ve previously invested in, but the SMS marketing platform Emotive is taking that route and not looking back.
The L.A.-based company that allows ecommerce brands to text with their customers announced today that SaaS veteran and former investor Matt Cooley has been hired as the company’s president and chief operating officer.
This comes about six months after the company’s $50 million Series B round, which put the company at a valuation of $400 million. Cooley was also Emotive’s first major investor back in 2019, since which he has acted as a go-to-market advisor to the company.
Matt Cooley is Emotive’s
Article source: https://dot.la/emotive-text-message-marketing-ecommerce-2654717531.html
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