Rumpl Turns to SMS as Blanket Brand Moves Indoors

Product line extensions allow brands to capitalize on low-hanging fruit. By leveraging their audience of loyal buyers and offering a new, extended product line, brands can deepen those existing relationships (and will likely nab some first-time customers too.) 

Article source: https://www.adweek.com/performance-marketing/rumpl-turns-to-sms-as-blanket-brand-moves-indoors/