Article by Soprano Design vice president for global product and marketing Matt Thompson.
The COVID-19 pandemic has put retail to the test in 2020. Many stores closed their doors, or they had to change the way they interacted with customers. Shoppers’ priorities and buying behaviour changed as the economy was put under strain. As the all-important holiday shopping season moves closer, it is even more critical that retailers invest in proven marketing technology to stand out from the crowd.
During lockdown, many retailers had to reinvent themselves, utilising e-commerce and analysing how they could take their in-store shopping experience to the internet, so they did not lose touch with their customers.
But now is not the time to resort back to the old ways, as retail experts at McKinsey say, the digital transformation of retail is here to stay, and now is a time for retailers to continue to boost their digital transformation
Article source: https://itbrief.com.au/story/retailers-need-to-embrace-marketing-technology-for-the-weirdest-black-friday-ever
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