Uncommon Goods has quickly been able to scale its SMS marketing program with over 100,000 … [+]
Courtesy of Uncommon Goods
Retailers and brands have focused on real-time communications to customers in order to provide a better consumer experience. According to a Deloitte study, brands at the forefront of real-time engagement with customers are not only increasing the speed of their reaction time, but they are also fundamentally shifting the culture and organizational structure to support real-time customer engagement. An area of concentrated effort during the pandemic, when many customers are focused on contactless shopping environments, is SMS (short text messaging) technology. While SMS is one of the oldest texting technologies (limited to 160
Article source: https://www.forbes.com/sites/shelleykohan/2021/12/27/retailers-build-better-customer-engagement-with-text-messaging/
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