- As e-commerce has soared to new heights, running an online business has become increasingly complex.
- Retail tech startups like Klaviyo, Bolt, and Fabric are raising millions to build innovative tools.
- We asked top VCs for their picks for the retail tech startups you should bet your career on in 2022.
As e-commerce has become the default mode of shopping for many during the Covid-19 pandemic, online brands have been looking for increasingly sophisticated ways to reach their customers.
That means lots of opportunity for startups specializing in retail tech. Startups are solving a multitude of problems for online sellers, from customer acquisition and marketing to logistics and supply chain. Changes to consumer privacy policies like those made by Apple in 2021 are making it even trickier for merchants to find new customers, while brands both big and small have faced issues with shipping and materials sourcing this year.
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Article source: https://www.businessinsider.com/retail-tech-startups-hiring-klaviyo-bolt-fabric-2021-12
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