New Australian research shows nearly three-quarters of consumers say an SMS message from a business is more likely to get their attention than email or an app notification.
Mobile business messaging provider MessageMedia said around the world, many businesses are already reaping the benefits of SMS-driven customer interactions, as demonstrated by the incredible growth in SMS statistics.
In 2017 there were 8.3 trillion texts sent worldwide – or 16 million per minute. Of those, about 1.67 trillion were business messages sent through a provider such as MessageMedia. By 2023, this figure is set to increase 52 per cent to 3.5 trillion.
MessageMedia’s research found 97 per cent of Australians open SMS messages, 87 per cent have opened an SMS from a business, and 83 per cent have clicked through a link within SMS, proving it’s an engaging mobile experience for consumers.
Chief Marketing Officer at MessageMedia, Tara Salmon, said SMS marketing remains one
Article source: https://eliteagent.com/research-shows-consumers-prefer-sms-marketing/
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