By Dan Slavin, CEO and co-founder of CodeBroker In a world where marketers can literally get messages in front of millions of prospects with a click on a keyboard or smartphone, the ability to make those offers feel personalized has become increasingly important. Consumers want to receive offers that appeal to them. Marketers want to deliver those appealing offers. This requires a focus on personalized offers. The data proves it. Virtually every respondent (99%) to a recent personalized offers study, “Coupon and Offer Personalization,” said that if a retailer they shopped with regularly sent them a high-discount coupon for a product that interested them, they would be likely or highly likely to use that coupon. Marketers widely recognize the power of personalization but are often challenged to achieve it. Our study gathered input from more than 1,100 consumers around the country to gain a better understanding of behavior and preferences Article source: https://www.retailcustomerexperience.com/blogs/research-reveals-coupons-and-offer-codes-improve-personalization/What the data reveals
Recent Comments