PHOENIX — Text message marketing can have a significant positive impact on guest frequency, spend and ROI for restaurants and brick-and-mortar brands, according to a new report from Mobivity Holdings Corp., global provider of personalized guest engagement solutions that drive customer frequency and spend.
Mobivity’s 2021 Restaurant Text Marketing Benchmarks Report found that, upon examining its own network data of 15 million subscribers and 500 million transactions from 2018 to 2021, text message marketing subscribers visit stores 44 percent more frequently than non-subscribers. Additionally, once a consumer joins a restaurant’s text messaging program, their spend increases 23 percent.
Measured over six months, a text subscriber can be valued at $12.15 on average in incremental revenue. Mobivity saw brands with incremental text subscriber revenue as high as $16.59.
“Restaurants of every kind were particularly hit hard at the onset of the pandemic and continue to experience staffing, supply chain and traffic issues. The No.
Article source: https://www.csnews.com/report-text-message-subscribers-visit-stores-44-more-frequently
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