SMS is far from the most exciting marketing channel, but it’s the most personal. According to some retailers, it’s also the most effective.
SMS used to be one of the few marketing channels that brands could leverage. But that was roughly over a decade ago.
Today, several other media exists for marketers to get their message across to consumers. These include email, social media, organic traffic from search engines, and paid advertising.
For that reason, Short Message Service‘s popularity as a marketing channel seems to be declining. However, an eMarketer report suggests that a few retailers believe otherwise.
According to some sellers, SMS remains one of the most personal ways to reach consumers. And when combined with a concrete strategy, it could be one of the most effective marketing channels.
In a statement to eMarketer, Chief Marketing Officer of Direct-to-consumer (D2C), Peace Out Skincare, Junior Pence said:
“Our revenue per
Article source: https://edgy.app/report-sms-remains-one-of-the-most-effective-marketing-channel?pfrom=marketing&fp=a1
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