To continually provide an excellent customer experience, Mitto recently surveyed the top marketers in the U.S. working at the largest enterprises to find out the most effective digital marketing channels used in the past year. 75% of marketers in these large organizations said that SMS was the most effective channel that they use, or have used, that is directly tied to revenue growth in 2020. This was a win for Mitto as they are leaders in the SMS marketing field. Not only did SMS excel as an independent marketing channel, but 75% of companies surveyed said it outperformed chat, voice, and email marketing. Of course, a conversation about marketing effectiveness in 2020 has to consider the impact of COVID-19. Customer expectations were up overall, with COVID driving higher expectations. Nearly a third of marketers struggled with the deliverability of their content to users.
For the majority of Article source: https://www.uctoday.com/unified-communications/recent-survey-puts-mittos-sms-strategy-on-top/
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