The mGage Marketing Team looks at how brands can use mobile messaging creatively to engage with and inspire consumers this holiday season.
The holiday season will look a little different this year, and many brands are seeking out creative ways to engage with customers.
The stats below illustrate how crucial mobile was to holiday shopping last year, and we can only expect mobile marketing to play an even bigger role this year.
In 2019:
- Smartphones accounted for 84 per cent of the holiday season’s e-commerce growth.
- 67 per cent of all visits and 48 per cent of revenue on Christmas Day came from smartphone.
- 2019 saw a 34 per cent increase in revenue from smartphones on Christmas Day.
- Smartphone shoppers spent $2.9 billion during Black Friday and $3 billion on Cyber Monday. (All stats, source: Adobe’s 2019 Holiday Recap.)
In 2020:
- Nearly 70 per cent of consumers anticipating
Article source: http://mobilemarketingmagazine.com/reaching-holiday-shoppers-in-the-new-normal-with-mobile-messaging
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