In the professional carwashing industry, whoever understands customers the best, wins. In the 1980s, before the emergence of the internet, satisfied clients shared their experiences of great service with about three friends or co-workers by word of mouth. On the other hand, an upset customer told around 10 people about the bad service and experience he or she received at a business; bad news always traveled faster.
Virtual crowd of critics
Today, however, the playing field has leveled as the internet has changed the game. The internet has closed the gap between the number of people who hear about your service, regardless if it is from a good or bad experience.
Review websites, such as Yelp, have multiplied the number of people who receive notice of your level of service by hundreds or even thousands.
Today, happy clients spread the word to equally the same amount of potential customers
Article source: http://www.carwash.com/reach-customers-carwash-text-message-marketing/
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