The following is a guest contributed post from Steve Murphy, CIO of 3Cinteractive.

It’s definitely no secret that the word mobile phone might be a little misleading today. When we think of a mobile phone we now often think texting before voice calls. It’s no wonder here, especially with the proliferation and popularity of messaging apps such as WeChat, Facebook Messenger and WhatsApp.

Text messaging is certainly popular, but users want to do more with their messages in addition to “text”. As such, the world of mobile is now adopting technology called Rich Communication Services (RCS), where data connectivity is used to deliver next-gen messages.

Not long ago, Forrester Research indicated that roughly six billion text messages are delivered every day in the U.S., resulting in about 8.6 trillion text messages in a single year. This figure has most certainly changed since then. But that texting traffic has

Article source: https://mobilemarketingwatch.com/rcs-messaging-what-do-we-do-with-it-70868/

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