While many stores are feeling growing pains due to the transforming retail landscape, savvy ones are turning to solutions that equip them for the shifts at hand.
Rack Room Shoes and Off Broadway Shoe Warehouse increased revenues significantly with the help of Salesforce’s Marketing Cloud. Specifically, the retailers, owned by Germany’s The Deichmann Group, achieved a sevenfold annual return on investment with integrated and engagement-focused marketing campaigns with the service.
A Salesforce spokesperson said that the move, with the help of its marketing cloud, also brought consumer engagement data, campaigns and personnel from both companies onto a single CRM platform.
What’s more, according to the spokesperson, the service has allowed retailers to provide “intelligent, personalized consumer journeys at scale.”
Scott Baldt, senior
Article source: http://footwearnews.com/2018/business/retail/rack-room-shoes-off-broadway-shoe-warehouse-sales-boost-484267/
Recent Comments