Rack Room Shoes Grows Revenue With Salesforce Marketing Cloud

With approximately 500 total brick-and-mortar locations across the United States and a strong focus on customer engagement through digital channels, Rack Room Shoes and Off Broadway Shoe Warehouse had outgrown its CRM systems. The companies were managing email marketing through a third-party vendor that used a dated “batch and blast” approach that sent a standard email to all customers regardless of their history with the company. The cost associated with this approach became increasingly prohibitive as the companies grew. In addition, the siloed third-party vendor model limited visibility into analytics for email marketing activities and slowed manual delivery of time-sensitive marketing messages to consumers.

“It is essential that we own our customer relationships and exceed their expectations for relevant, timely interactions with our brand,” said Scott Baldt, Sr. Director Omni-Channel, Rack Room Shoes. “With a unified platform and team dedicated to our marketing technology, we have the agility

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