The Famous Dave’s and Granite City Food Brewery quick-service restaurant banners are bringing in customers and dollars via text messaging.
BBQ Holdings, parent company of Famous Dave’s and Granite City Food Brewery, is supporting its mobile engagement strategy with technology from unified mobile messaging solution provider Mobivity. For the past two years, select Famous Dave’s stores utilized Mobivity’s Unified Messaging platform to perform personalized text message marketing.
Famous Dave’s showed an attributable lift of 26% in customer frequency with text messaging (compared to non-messaging customers) and nearly a 50X return on marketing spend. During the first quarter of 2021, the retailer grew its messaging subscriber base17.5%, which it attributes to text messaging successfully supporting COVID-19-related spikes in restaurant delivery and takeout business, as well as dining room reopenings.
Based on these results, BBQ Holdings is now rolling out the Mobivity Unified Messaging platform across all its Famous Dave’s and Granite City
Article source: https://chainstoreage.com/quick-service-chains-move-visits-mobile-marketing
Recent Comments