Even in the age of digital advertising, tapping into SMS-Short Message Service, or simply texting, is considered as the personalized, fastest, and most logical way to interact with consumers. From promotional text for upcoming deals, confirming shipping delivery, follow-up for customer support to scheduling an appointment, SMS is widely being used by many brands in several sectors like Real Estate, Healthcare Industry, Service, Retail, Entertainment Venues, Restaurants Food Vendors, Media and Education, etc.
Reasons: Firstly, SMS provides brands the opportunity to reach out to customers where they are spending the most time, especially in the pandemic. Secondly, most people usually respond to SMS campaigns quickly compared to a few traditional methods of advertising like emails.
“It takes approximately 90 seconds for someone to answer a text message. Compare that to the 90 minutes it Article source: https://www.exchange4media.com/digital-news/power-of-text-sms-marketing-flourishes-even-in-digital-age-117585.html
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