Email is certainly not dead, despite many such exclamations, but there’s no question that it’s a bloated, seeping hog of a platform on which it’s incredibly difficult for businesses to develop meaningful relationships with customers.
Postscript, a startup launching out of Y Combinator’s latest class, wants to learn from what email marketing got right and translate that to the next frontier of B2C communications: SMS. It basically wants to be the Mailchimp for texts.
“We are witnessing the decay of email,” Postscript president Alex Beller tells TechCrunch. “User behavior is all SMS now and e-commerce traffic and web traffic, in general, are so heavily mobile.”
The startup specifically wants to focus on shaping how consumers and businesses engage in the relationship around online commerce. Do you have a subscription to some cook-at-home meal startup? Then maybe they’ll shoot you a message asking if
Article source: https://techcrunch.com/2019/02/14/postscript-wants-to-be-the-mailchimp-for-sms/
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