Post Covid-19: SMEs new mantra – business model innovation, brand building and digital marketing

As the initial phase of lockdown commenced, real-estate sector was abuzz with apprehensions in the demand of office space due to increased work-from-home scenarios. Numerous organisations including corporates, small businesses, start-ups, and gig-economy workers reduced their office spaces in order to conserve money. Hence, this impact of increasing transition into work from home models, the demand for office space is likely to fall in market by 5 to 15 per cent this year.   

But, despite the fall in demand of office space, it still appears that the idea of working in a brick-and-mortar model is not going to lose its sheen.  The real estate experts and consultants tell that this is primarily due to challenges posed by remote working such as productivity, data privacy, cyber attacks, infrastructure etc.  

JLL India CEO and Country Head, Ramesh Nair says, “Considering work-from-home challenges such as teamwork, performance management, productivity, creativity, data privacy, apartment sizes, office

Article source: https://smefutures.com/post-covid-19-smes-new-mantra-business-model-innovation-brand-building-and-digital-marketing/