Polaris Direct Expands Strategic Marketing Services Team

Polaris Direct welcomed Kevin Horan as the newest member of the Strategic Marketing Services (SMS) team as part of their ongoing efforts to expand its service offerings.

Polaris Direct’s advanced print technology allows for the development and integration of personalized direct marketing campaigns to support omnichannel marketing efforts. The SMS team at Polaris Direct began in 2016 to address the growing need to support clients with data-driven strategies in a digital and data-centric world. The SMS team is comprised of a group of creative professionals with a mix of graphic design, account management, copywriting, social, digital marketing, and direct mail experience.

Account Director, Krystan Bugbee, joined the team in May of 2018, bringing over 15 years of experience in integrated campaign management, implementation, and analysis. Krystan is especially pleased with the team’s new addition. She said, “We’re really focusing on bringing on

Article source: https://www.piworld.com/article/polaris-direct-expands-strategic-marketing-services-team/