Back in 2010, only 1% of all media consumption was happening in mobile; today, it’s about 30%, said Patrick Aysseh, GM of Tomorrow Networks, during a presentation at Digital Pharma East titled “Mobilizing Patient Engagement: The Power of Mobile, Data, and Intelligent Messaging to Engage at the Point of Care and Beyond.”
Tomorrow Networks, along with EngagedMedia, are two divisions within Aptus Health focused on point-of-care communications.
“Out of $221 billion being spent in advertising today, about $75 billion is being spent in mobile,” Aysseh reported. “That represents about 70% of all digital spending — yet that’s not happening in pharma.”
Mobile offers pharma and healthcare companies a unique opportunity to reach and engage patients. But that method of communication is still largely untapped.
“Advertising, it used to be easy, less complex,” Aysseh said. “We had 50 million households, 125 million people, and everyone was watching the same thing. Today, there are billions and billions of screens taking up a lot more
Article source: https://www.mmm-online.com/home/channel/sponsored/personalized-point-of-care-communications-drive-awareness-adherence/
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