The past year has been a whirlwind for many brands as they readjusted their marketing efforts to keep up with the changing landscape. One such brand, direct-to-consumer (D2C) company Peace Out Skincare, learned to be more nimble as it navigated a then-emerging platform—TikTok—and the Gen Z customers it caters to.
We recently spoke with Junior Pence, CMO and creative director at Peace Out Skincare, about what the brand is doing to reach younger consumers, what its social media efforts look like, and its recent plans to expand internationally.
What were the past 12 months like for Peace Out Skincare?
We learned that communication was key for us, and being flexible and nimble was important as well, because what we experienced during the rise of the pandemic was the rise of Gen Z.
During the pandemic, we were very much focused on this group as being a new consumer. With the rise
Article source: https://www.emarketer.com/content/peace-skincare-cmo-talks-tiktok-international-expansion-plans-post-pandemic-retail-experiences
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