CINCINNATI, Jan. 15, 2018 /PRNewswire/ — To empower retailers to understand and attract consumers – at an individual level – retail technology experts PCMS today announced the debut of Personalized Offers. This cloud-based solution helps companies create engaging, customized marketing to inspire consumers to shop. Retailers can personalize the shopping journey by uniquely identifying each customer to apply rich consumer insights, make marketing campaigns more effective and influence consumers’ purchase decisions.
Personalized Offers is the latest addition to VISION Commerce Suite, the state-of-the-art, open, Java-based retail commerce system that combines the latest technologies with leading-edge functionality for the retail industry. Commerce Suite provides unprecedented levels of flexibility, adaptability, and reusability. The component-based architecture enables retailers to have a single-view of
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