Park Group Expands Its Multi-channel Marketing and Analytics Capabilities

Park Group Will Use the Advanced Analytics and Marketing Automation Capabilities of BlueVenn for Targeted, Multi-Channel Marketing

Park Group plc, the UK’s leading multi-retailer redemption product provider to corporate and consumer markets, has selected the BlueVenn Marketing Hub to enhance its multi-channel marketing and real-time personalisation capabilities.

The investment in BlueVenn technology will empower the marketing team at Park Group to provide a personalised customer experience across channels and devices by integrating their email, mobile, direct mail and SMS marketing channels. Using its marketing automation and analytics capabilities BlueVenn will centralise Park’s marketing campaigns into one platform and will automate the delivery of targeted customer journeys.

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Speaking about the partnership, Steve Klin, BlueVenn CEO said: “Park Group

Article source: https://martechseries.com/sales-marketing/marketing-automation/park-group-expands-multi-channel-marketing-analytics-capabilities-bluevenn-marketing-hub/