Ordering app Ritual pilots AdQuick’s performance-based OOH format

Dive Brief:

• AdQuick has launched a service called Performance Based Marketing that adopts the cost-per-engagement (CPE) model popular in digital advertising, according to a press release. The outdoor advertising solutions provider, whose clients include Turo, Mizzen+Main and Squarespace, claims the offering is the first of its kind for out-of-home (OOH) advertising.
• Brands using the solution will have a pre-negotiated cost pay-per-engagement for their OOH campaigns. Clients can define engagements as everything from direct website links to activating discount codes delivered via SMS, and only pay when those engagements are realized. AdQuick’s machine learning algorithm helps to determine the feasibility of campaigns and to optimize them around factors like media type, geography, duration and call to action. Adjustments can be made to campaigns while they’re running and insights are delivered via a real-time dashboard.
• The food ordering app Ritual beta tested the solution through a six-week SMS campaign running on street benches

  Article source: https://www.marketingdive.com/news/ordering-app-ritual-pilots-adquicks-performance-based-ooh-format/559136/

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