REDWOOD SHORES, Calif., Sept. 29, 2020 /PRNewswire/ — Oracle today announced new integrations between Oracle Fusion Cloud Customer Experience (CX) and Sprinklr, a Customer Experience Management (CXM) platform for modern enterprises, that will help organizations deliver personalized and connected experiences for customers. The new integrations help marketers reach audiences on social media and other messaging channels at any point in the customer journey and help customer service professionals resolve service requests more efficiently.

“Customers want an immediate, personalized, and consistent experience, no matter which channel they choose to engage with a brand,” said Stephen Fioretti, vice president, CX Strategic Partnerships and Business Development, Oracle CX. “Our partnership with Sprinklr supports our commitment to helping marketers and customer service professionals quickly and easily gain access to the information and insights they need to make every customer interaction matter.” 

The two new integrations enable joint customers to

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