Marketing or promotional messaging via channels like SMS and chat apps are a vital aspect of revenue-growing businesses. In fact, 77% of B2C brands that used SMS to send promotions or offers reported revenue growth in the last fiscal year. Not only does SMS have a 98% open rate (compared to only 15% for email), text messaging also reports a 40% click-through rate and 30% conversation rate – far outpacing other channels.
Today, more businesses are beginning to understand how critical messaging channels are to reach their customers, but there is still an opportunity for brands to optimize these communications. By implementing the tips below, in addition to ensuring that the brand has an omnichannel approach to reach the consumer on the channel they prefer, marketing messages stand a much better chance of moving the needle and creating stronger brand-consumer relationships.
The recipe for optimizing marketing texts
Brands may spend a lot Article source: https://www.martechcube.com/optimizing-marketing-texts-for-better-customer-engagement/
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