Open, Click, Buy: Automated Email Metrics Boomed In Q2 09/17/2020

• by Ray Schultz
  , Columnist,

  Yesterday

Email metrics exploded during the second quarter, judging by Email, SMS, and Push Message Statistics, a study by Omnisend.

For example, promotional campaigns pulled an overall open rate of
10.85% — a

Article source: https://www.mediapost.com/publications/article/355888/open-click-buy-automated-email-metrics-boomed-i.html