Omnisend research over Black Friday week shows that email marketing is still the most profitable channel over the shopping holiday, but SMS marketing is emerging as an ROI-rich channel
LONDON, November 29, 2018 /PRNewswire/ —
Ecommerce omnichannel marketing platform, Omnisend, has released a study of email campaigns sent during the week of Black Friday. According to this research, email marketing is still the most effective when used around Black Friday as opposed to Cyber Monday.
(Photo: https://mma.prnewswire.com/media/791538/Omnisend_Black_Friday_Automation_Infographic.jpg )
Email marketing campaigns were particularly successful on Black Friday, with over 40% of the whole weekend’s campaigns being sent that day, profiting from an average order count of 9.44. While Cyber Monday had 30% of the weekend’s campaigns,
Article source: https://finance.yahoo.com/news/omnisend-research-shows-email-still-151400185.html
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